Embracing a Mindful Approach
Redefining Fashion Care
Redefining Fashion Care
Microscopic Cleaning & Invisible Barrier
Environmentally Friendly | Energy Saving | Biodegradeable
Embracing a Mindful Approach
Redefining Fashion Care
Microscopic Cleaning & Invisible Barrier
Environmentally Friendly | Energy Saving | Biodegradeable

Redefining Fashion Care

We’re on a mission to revolutionise care for personal belongings through innovative, environmentally responsible products, while establishing and supporting a global fashion community that values quality, sustainability, and shared knowledge.

Consumers are shifting away from disposable fashion and embracing a more mindful approach-valuing quality, longevity, and sustainability.

The Lab is more than just
a product line;
it’s a movement

The Lab
is more than
just a product line;
it’s a movement

Products

Clean | Care | Protect™

Sneaker Care
SNEAKER CLEANER / SNEAKER PROTECTOR / ODOR PROTECTOR / LEATHER CARE

Provides sneaker enthusiasts with comprehensive care products that enhance the longevity, integrity, and personal expression of their investments.
Hat Care
HAT CLEANER / HAT PROTECTOR / 
HAT DEODORIZER

Provides hat enthusiasts with effective care solutions that preserve the condition, shape, and appearance of their headwear investments.
Denim Care
DENIM REFRESH / DENIM WASH

Provides tailored care products that enhance the longevity, character, and sustainability of denim garments.
Apparel Care
APPAREL REFRESH / APPAREL WASH

Provides sustainable and effective cleaning solutions that promote responsible consumption habits and prolong the wearability of clothing.
Accessories Care
LEATHER CARE

Provides sustainable and effective cleaning solutions that promote responsible consumption habits and prolong the wearability of clothing.
Sneaker
Care
Hat
Care
Denim
Care
Apparel
Care
Accessory
Care
Sneaker Care
SNEAKER CLEANER / SNEAKER PROTECTOR / ODOR PROTECTOR / LEATHER CARE

Provides sneaker enthusiasts with comprehensive care products that enhance the longevity, integrity, and personal expression of their investments.
Hat Care
HAT CLEANER / HAT PROTECTOR / 
HAT DEODORIZER

Provides hat enthusiasts with effective care solutions that preserve the condition, shape, and appearance of their headwear investments.
Denim Care
DENIM REFRESH / DENIM WASH

Provides tailored care products that enhance the longevity, character, and sustainability of denim garments.
Apparel Care
APPAREL REFRESH / APPAREL WASH

Provides sustainable and effective cleaning solutions that promote responsible consumption habits and prolong the wearability of clothing.
Accessory Care
LEATHER CARE

Provides sustainable and effective cleaning solutions that promote responsible consumption habits and prolong the wearability of clothing.

Sneaker
Care

Sneaker Cleaner / Sneaker Protector / Odor Protector / Leather Care

Provides sneaker enthusiasts with comprehensive care products that enhance the longevity, integrity, and personal expression of their investments.

Hat
Care

HAT CLEANER / HAT PROTECTOR / 
HAT DEODORIZER

Provides hat enthusiasts with effective care solutions that preserve the condition, shape, and appearance of their headwear investments.

Denim
Care

DENIM REFRESH / DENIM WASH

Provides tailored care products that enhance the longevity, character, and sustainability of denim garments.

Apparel Care

APPAREL REFRESH / APPAREL WASH

Provides sustainable and effective cleaning solutions that promote responsible consumption habits and prolong the wearability of clothing.

Accessory
Care

LEATHER CARE

Provides sustainable and effective cleaning solutions that promote responsible consumption habits and prolong the wearability of clothing.

Collaboration-Driven. Culture-Led.

Collaboration-Driven.
Culture-Led.

From sneakerheads to fashion houses, The Lab has partnered with the world’s biggest and boldest brands: Dior, Nike, New Balance, Karl Lagerfeld, Fila, Puma, Sneaker Freaker and Nice Kicks.

What sets us apart?

We design our products for sustained efficacy.

Our formulations are designed to actively clean your sneakers, hats, apparel, denim and accessories for up to 72 hours post-application. This extended action, driven by our unique biotechnology, harnesses a blend of beneficial bacteria and enzymes that work at the molecular level to keep your pieces clean long after use, protected with an unparalleled degree of freshness.

72 Hour Cleaning

Hypoallergenic

Biodegradable

Environmentally
Friendly

Microscopic Cleaning

Biotechnology

Cruelty-Free

Water Saving

Nourishment + Protection

Water Based

Invisible Barrier

Energy Saving

72 Hour
Cleaning

Hypoallergenic

Biodegradable

Environmentally
Friendly

Microscopic
Cleaning

Biotechnology

Cruelty-Free

Water
aving

Nourishment
+ Protection

Water
Based

Invisible
Barrier

Energy
Saving

Get Involved

Be part of the revolution

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