Wide hero banner welcoming visitors to The Lab with a bold visual introducing the full range of premium probiotic care products

Led by Science, Committed to Care

At The Lab, science drives our fashion care. Our probiotic biotechnology is engineered to clean, protect, and extend the life of sneakers, hats, apparel, denim, and accessories.

Clean | Care | Protect

The Lab is built on three principles:

Clean to lift dirt at a microscopic level, Care to extend the life of fabrics, and Protect to shield against wear.

Learn How To

72 Hour Cleaning

Biotechnology

Environmentally Friendly

Clean | Care | Protect

The Lab is built on three principles:

Clean to lift dirt at a microscopic level, Care to extend the life of fabrics, and Protect to shield against wear.

Learn How To

Hypoallergenic

Energy Saving

Microscopic Cleaning

The Lab Denim Refresh in the larger 250ml size is built for frequent use, keeping jeans smelling fresh and soft without constant washing.

Clean | Care | Protect

The Lab is built on three principles:

Clean to lift dirt at a microscopic level, Care to extend the life of fabrics, and Protect to shield against wear.

Learn How To

Biodegradable

Nourishment + Protection

Cruelty-Free

Standalone bottle of The Lab Hat Cleaner with a clean label design, formulated to lift dirt and sweat without damaging the cap fabric.

Clean | Care | Protect

The Lab is built on three principles:

Clean to lift dirt at a microscopic level, Care to extend the life of fabrics, and Protect to shield against wear.

Learn How To

Water Based

Invisible Barrier

Energy Saving

Sleek bottle of The Lab Apparel Refresh built for quick freshness between washes, keeping clothes clean without a full laundry cycle.

How Our Biotechnology Works?

Our products harness an array of naturally occurring beneficial microbes that break down dirt, oil, and odours at the source. Powered by live probiotics, our formulas work beyond application, actively cleaning your pieces at a microscopic level while being biodegradable and safe for skin, materials and the planet. 

This is next-generation probiotic care for everything you wear: effective, sustainable, and backed by science.

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Visibly worn and mud-stained sneaker before any cleaning, setting up a dramatic before and after transformation with The Lab range

Before

Bright white sneaker looking spotless after a full cleaning session with The Lab products, showing what proper shoe care achieves.

After

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Collabs.

Dior.

We collaborated with Dior on their Iconic Gifts collection, curating sneaker care kits designed to clean, protect, and maintain the luxury sneakers of Dior clients—delivering world-class performance and craftsmanship to keep every pair as iconic as the day it was first worn.

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Sneaker Freaker.

We partnered with Sneaker Freaker to create a dedicated sneaker care kit that celebrates the culture. Designed for collectors, enthusiasts, and tastemakers, each kit offers effective cleaning and protection while honouring the artistry, history, and energy behind every pair featured in the Sneaker Freaker universe.

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Limited edition Sneaker Freaker x Sneaker Lab tissue box that became a cult collectible within the global sneaker care community

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Limited edition Sneaker Freaker x Sneaker Lab tissue box that became a cult collectible within the global sneaker care community

Lids.

In collaboration with LIDS, we created exclusive kits that combine practicality with premium care. Our kits protect and maintain every piece in your collection, reflecting LIDS’ commitment to style and sport. 

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LIDS and The Lab are joining forces to give cap collectors a dedicated hat care range in a bold campaign for headwear enthusiasts

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LIDS and The Lab are joining forces to give cap collectors a dedicated hat care range in a bold campaign for headwear enthusiasts

Crocs.

The "Crocs Cleaning Wipes"

These eco-friendly Sneaker Wipes represent a significant step towards a more sustainable future for Crocs maintenance, aligning with both companies’ commitment to reduce their environmental footprint and to prolong the life of your beloved Crocs.

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Crocs paired with Sneaker Lab cleaning wipes in a co-branded campaign, bringing easy footwear care to Crocs fans around the world.

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Crocs paired with Sneaker Lab cleaning wipes in a co-branded campaign, bringing easy footwear care to Crocs fans around the world.

Karl Lagerfeld.

We’ve stepped into partnership with Karl Lagerfeld for the creation of a fully customized Sneaker Care Kit.

This complete Sneaker Care Kit offers sleek matte finishes along with our recyclable packaging and environmentally friendly products from our Sneaker Care range that provide elevated care for your Karl Lagerfeld sneakers.

The Karl Lagerfeld X Sneaker LAB Sneaker Care Kit will be offered as a gift to select Karl Lagerfeld customers in Europe.

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Karl Lagerfeld and Sneaker Lab are merging high fashion with practical sneaker care in a partnership bridging luxury and streetwear.

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Karl Lagerfeld and Sneaker Lab are merging high fashion with practical sneaker care in a partnership bridging luxury and streetwear.

Nike.

Our sneaker care kits are stocked in Nike stores globally, supporting athletes and enthusiasts alike. Designed for performance and longevity, these kits maintain the look and feel of the engineered precision of Nike’s sneakers. 

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NICE and Sneaker Lab are teaming up to merge sneaker retail culture with premium footwear care in a campaign shot with bold energy

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NICE and Sneaker Lab are teaming up to merge sneaker retail culture with premium footwear care in a campaign shot with bold energy

FOM.

The Sneaker LAB x FOM Footwear Cleaning Kit includes our essential Sneaker Cleaner, Premium Brush, and a Sneaker Wipe – enabling quick, effective, and convenient cleaning for an on-the-go lifestyle.

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FOM and Sneaker Lab were brought together by a shared love of sneaker innovation, blending comfort-first design with cutting-edge care

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FOM and Sneaker Lab were brought together by a shared love of sneaker innovation, blending comfort-first design with cutting-edge care

G-Star.

In celebration of craftsmanship and conscious care, The Lab has teamed up with G-Star RAW to create a custom Denim Refresh - designed exclusively for South Africa.

This collaboration redefines what it means to look after your denim. Made with our signature biodegradable formula from our biotechnology, the Denim Refresh keeps your denim clean, fresh, and longer-lasting - without harming the planet.

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G-Star RAW meets Sneaker Lab, where raw denim craftsmanship connects with innovative biotechnology cleaning for premium results.

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G-Star RAW meets Sneaker Lab, where raw denim craftsmanship connects with innovative biotechnology cleaning for premium results.