News

Seth Does It His Way

Johannesburg born artist and illustrator, Seth Pimentel A.K.A African Ginger is one of South Africa’s emerging young creatives. He’s known for his unique illustrative style, creating depth and mean...

Series 6: #thefutureisfemale ft. Shian Kraak

Meet Sneaker LAB’s very first female CEO, Shian Kraak!Born and raised in a small surfing town up the east coast of South Africa, Shian has worked her way to the top with hard work and her passion f...

Series 5: #thefutureisfemale ft. ChicExecs

ChicExecs is the only retail-focused marketing agency, and best of all – it’s female-owned and run! On top of them being badass boss babes, they are also extremely inspiring and empowering.Tell us ...

Series 4: #thefutureisfemale ft. Beija Marie Velez

Meet Beija, an all-rounder who has accomplished an incredible amount in her 24 years of living. From working with Usher to styling Ciara to creating her very own Adidas sneaker. Here’s her story!Te...

Sneaker Spa at ComplexCon Long Beach 2019

ComplexCon Long Beach happened recently and Sneaker LAB was there cleaning shoes at the Old Spice Sneaker Spa. Old Spice created this incredible atmosphere to really relax and take a break from al...

Behind The Scenes with PJ Offner

On the 1st February 2018, Sneaker LAB opens it's doors in Johannesburg, celebrating the launch of our first flagship store, in the heart of Braamfontein. We partnered with designer and illustrator ...

Back to Gym

Now that February has begun - the ‘real’ January - it’s time to finally start with those pesky New Year’s resolutions that you set for yourself on the first day of the year. After the festive seaso...