News

We're Evolving

For thirteen years, we’ve been part of a quiet counterculture.While the world chased hype and novelty, we focused on what was already here. On the sneakers that had been worn in. The jackets that c...

How To Use Sneaker Cleaner

Keep your sneakers clean with our pro-bacterial solution that accelerates the breakdown of dirt and continues cleaning for 3 days after application. The solution is environmentally friendly, biodeg...

How To Use Sneaker Protector

Our formula protects at a molecular level forming a lasting protective barrier against dirt and stains. The solution is water-based and is absorbed deep into the fibers of the fabric. HOW TO USE S...

How To Use Sneaker Wipes

Our Sneaker Wipes, containing our unique biological Sneaker Cleaner solution, works to accelerate the breakdown of dirt and continues cleaning for up to 3 days after application.HOW TO USE SNEAKER ...

How We Celebrated Air Max Day

We celebrated Air Max Day in 5 cities across the globe during the month of March. We developed a customized Sneaker Wipe and Deluxe Sneaker Care Kit just for the occasion. We hosted our Protect You...

How To Use Hat Wipes

Hat Wipes are the most convenient, quick and effective way to clean your hat on the go. HOW TO USE HAT WIPES: Step 1: Open a Hat Wipe.Step 2: Use Hat Wipe to wipe selected dirty areas.Step 3: Allo...

How To Use Leather Wipes

Our Leather Wipes contain our water-based, non-toxic Leather Care solution. It UV protects and shines whilst creating a water-resistant seal, keeping your sneakers newer for longer. HOW TO USE LEAT...