Care isn't just good for the planet - it's good business.

Care isn't just good
for the planet,

it's good business.

Trusted by leading brands worldwide

The Dior logo represents the luxury fashion house that collaborated with Sneaker Lab, bringing couture-level attention to shoe care.  Nike swoosh logo confirming the global sportswear leader as a brand whose sneakers are trusted by The Lab for ongoing maintenance  New Balance logo linking the heritage running brand to The Lab, giving sneaker fans easy access to premium shoe cleaning products  FILA heritage logo connecting the Italian athletic brand to The Lab through shared commitment to keeping sneakers fresh daily  Sneaker Freaker magazine logo reflecting the media partnership that helped bring The Lab premium care to a global sneaker audience  Puma logo reflecting the sportswear giant that carries The Lab care products, making premium sneaker maintenance widely accessible.  NICE retailer logo connecting the sneaker shop to The Lab, offering customers both coveted kicks and the products to care for them  Lacoste crocodile logo linking the iconic French sportswear brand to The Lab as a partner committed to premium sneaker care today  The Foot Locker logo ties the world's largest sneaker retailer to The Lab, making premium care accessible in stores across countries.  Stylerunner logo representing the fashion-forward athletic retailer that stocks The Lab for customers who want style in their care  FOM comfort footwear logo linking the South African shoe brand to The Lab through shared values of innovation and product quality  Sneaker Garden retailer logo marking one of the specialty sneaker shops worldwide, where customers find The Lab cleaning products  Orthomovement logo linking the Scandinavian wellness brand to The Lab as a partner focused on keeping active footwear performing  Eytys logo connecting the Swedish footwear brand to The Lab, reflecting mutual focus on quality and keeping premium shoes pristine  Super Kicks store logo identifying the sneaker boutique where The Lab products sit alongside the most sought-after kicks in stock  ETQ Amsterdam logo connecting the minimalist Dutch sneaker brand to The Lab, reflecting a shared appreciation for clean shoe design  

LET’S CONNECT

Let’s build something better, together.

Whether you’re looking to extend product life, support your sustainability goals or create a premium aftercare experience, we’d love to learn more about your business.

  • Trusted by leading global brands
  • We’ll respond within 1 business day
  • No obligation, just possibilities

The challenges you face

We get it. The pressure is real.

Extend the life of your products.

You’re under pressure to reduce impact and meet circularity goals that stakeholders actually believe in.

Increase customer satisfaction.

Happy customers spend more, come back more often, and recommend your brand.

Support your sustainability goals.

Returns, replacements and waste cost time, money and your brand reputation.

Our Solution

Powered by Biotechnology. Proven by nature.

We are The Lab, and for 14 years, we've been redesigning how people care for the things they love, because the products people cherish, deserve to last

Trusted. Certified. Recommended.

“The Lab has built an incredible range of products. I have been using them for the last three years and my shoes still look brand new.”

How it works

Biotechnology that keeps working.

01

Apply

Spray or apply The Lab formula to the surface of your products.

02

Activate

Our live probiotics and natural enzymes activate on contact.

03

Break Down

They break down dirt, oils and grime at a microscopic level - not just move it around.

04

Keep Working

Our probiotics keep working for up to 72 hours, helping products stay cleaner for longer.

Collabs.

Dior.

We collaborated with Dior on their Iconic Gifts collection, curating sneaker care kits designed to clean, protect, and maintain the luxury sneakers of Dior clients—delivering world-class performance and craftsmanship to keep every pair as iconic as the day it was first worn.

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Sneaker Freaker.

We partnered with Sneaker Freaker to create a dedicated sneaker care kit that celebrates the culture. Designed for collectors, enthusiasts, and tastemakers, each kit offers effective cleaning and protection while honouring the artistry, history, and energy behind every pair featured in the Sneaker Freaker universe.

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Limited edition Sneaker Freaker x Sneaker Lab tissue box that became a cult collectible within the global sneaker care community

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Limited edition Sneaker Freaker x Sneaker Lab tissue box that became a cult collectible within the global sneaker care community

Lids.

In collaboration with LIDS, we created exclusive kits that combine practicality with premium care. Our kits protect and maintain every piece in your collection, reflecting LIDS’ commitment to style and sport. 

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LIDS and The Lab are joining forces to give cap collectors a dedicated hat care range in a bold campaign for headwear enthusiasts

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LIDS and The Lab are joining forces to give cap collectors a dedicated hat care range in a bold campaign for headwear enthusiasts

Crocs.

The "Crocs Cleaning Wipes"

These eco-friendly Sneaker Wipes represent a significant step towards a more sustainable future for Crocs maintenance, aligning with both companies’ commitment to reduce their environmental footprint and to prolong the life of your beloved Crocs.

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Crocs paired with Sneaker Lab cleaning wipes in a co-branded campaign, bringing easy footwear care to Crocs fans around the world.

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Crocs paired with Sneaker Lab cleaning wipes in a co-branded campaign, bringing easy footwear care to Crocs fans around the world.

Karl Lagerfeld.

We’ve stepped into partnership with Karl Lagerfeld for the creation of a fully customized Sneaker Care Kit.

This complete Sneaker Care Kit offers sleek matte finishes along with our recyclable packaging and environmentally friendly products from our Sneaker Care range that provide elevated care for your Karl Lagerfeld sneakers.

The Karl Lagerfeld X Sneaker LAB Sneaker Care Kit will be offered as a gift to select Karl Lagerfeld customers in Europe.

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Karl Lagerfeld and Sneaker Lab are merging high fashion with practical sneaker care in a partnership bridging luxury and streetwear.

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Karl Lagerfeld and Sneaker Lab are merging high fashion with practical sneaker care in a partnership bridging luxury and streetwear.

FOM.

The Sneaker LAB x FOM Footwear Cleaning Kit includes our essential Sneaker Cleaner, Premium Brush, and a Sneaker Wipe – enabling quick, effective, and convenient cleaning for an on-the-go lifestyle.

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FOM and Sneaker Lab were brought together by a shared love of sneaker innovation, blending comfort-first design with cutting-edge care

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FOM and Sneaker Lab were brought together by a shared love of sneaker innovation, blending comfort-first design with cutting-edge care

G-Star.

In celebration of craftsmanship and conscious care, The Lab has teamed up with G-Star RAW to create a custom Denim Refresh - designed exclusively for South Africa.

This collaboration redefines what it means to look after your denim. Made with our signature biodegradable formula from our biotechnology, the Denim Refresh keeps your denim clean, fresh, and longer-lasting - without harming the planet.

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G-Star RAW meets Sneaker Lab, where raw denim craftsmanship connects with innovative biotechnology cleaning for premium results.

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G-Star RAW meets Sneaker Lab, where raw denim craftsmanship connects with innovative biotechnology cleaning for premium results.

Let's build something better, together.

Talk to our team to explore how The Lab can support your business, customers and the planet.

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