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The Care Category Series: Hats, Maintaining Integrity & Structure

Hats occupy a particular space in the wardrobe; somewhere between function, identity, and gesture. They sit at the top of the body, exposed to the elements, absorbing light, heat, sweat, and the su...

Take care of the things you love.

There’s a quiet shift underway in fashion, not toward what’s new, but toward what lasts. We used to measure value by the next drop or the latest trend. Now more of us are measuring value by the mom...

What Goes into Creating Our Sustainable Sneaker Care Products?

We are well aware that the sneaker care industry has long relied on chemical-heavy formulas to clean, protect, and restore footwear. Those of us in the sneaker community have always held true to ...

COVID-19 Is Catching A Ride On Your Shoes

Help prevent the spread of COVID-19 by keeping your shoes clean!The US Centre for Disease Control reported on a study which found that shoes may be an important factor in spreading COVID-19. The st...

How To Clean Nike Air Max 1 Parra

The legendary Nike Air Max 1 saw a unique and exciting iteration with Piet Parra delivering an exceptional sneaker. The Air Max features Dutch artist Parra’s signature style and colorway that has e...

Enter The Lab Episode 7: Cam'ron Frances

“ENTER THE LAB” is the content series where we showcase the talented, innovative and expressive individuals within our community. The aim is to connect with the person in front of the cam...